A target audience is a group of consumers that a company is attempting to attract through advertising. Your target audience is the group of people you want to reach with your marketing efforts.

Marketing refers to the sale of any product or service, as well as advertising and promotion. Simply defined, digital marketing is a modern technology that markets, sells, and socializes various items or services using a number of platforms throughout the online market.

Marketing focus on the prospective leads and the sales team converts them. This is why B2B companies must put a strong emphasis on digital marketing.